Format: 12 Episodes × 30 Minutes
Release: Friday nights, weekly during college football season
- Professionally produced 30-minute weekly television series
- 24/7 social media content engine powered by 100+ athletes, coaches and staff throughout the college football season
- Players receive NIL grant money to learn about finances on camera
- Sponsorship integration and strong revenue streams
Coaching
Financial Literacy
College Students
- Coaches DeSean Jackson and Travis Clark prepare their weekly strategy
- Practice intensity, drills and adjustments
- Team challenges: execution issues, player performance and accountability
- Coaching dynamics, juggling egos
- Dealing with wins and losses
College Students
Financial Literacy
College Students
- Classes, academics and daily responsibilities
- NIL opportunities, promotions and real-world financial decisions
- Focus on easing mental health and personal challenges of college students
- Balancing football with life with modern difficulties
Financial Literacy
Financial Literacy
Financial Literacy
- Each player receives a $5,000 NIL account and meets with a financial advisor
- Financial literacy is built into real NIL experiences, not lectures
- Young viewers learn basics by watching peers manage money in real time
- The show features budgeting, saving, investing and spending decisions
Dover Experience
Financial Literacy
Financial Literacy
- Integrating Dover and Delaware into the story
- Team-building through local landmarks and experiences
- Locations like Dover Motor Speedway, Cape Henlopen and more
- Building chemistry and leadership while exploring the community
Reach
Revenue
Revenue
15,000,000+ Cumulative Followers
- FOX Sports social media platforms
- 100+ student-athletes
- 8+ former NFL players & college coaches
- HBCU & college football fan base
- National high school football audiences under 18
- Local + campus + community engagement
Revenue
Revenue
Revenue
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- 192 live ad units per season, 16 per episode
- Licensing across all Fox and Fox Sports platforms [FS1, FS2, Fox Network, Fox Business, Fox One, Tubi]
- In show sponsorship integrations (6–8 brands)
- NIL + athlete-driven brand activations
- Streaming rights