Format: 12 Episodes × 30 Minutes
Release: Friday nights, weekly during college football season on BTN and Fox Sports outlets
- Professionally produced 30-minute weekly television series
- 24/7 social media content engine powered by 100+ athletes, coaches and staff throughout the college football season
- Players receive NIL grant money to learn about finances on camera
- Sponsorship integration and strong nationwide exposure
Coaching
Financial Literacy
College Students
- Bob Chesney leads his staff to establish a new Bruin Way in Westwood
- Kennedy and Hitschler shape the offensive and defensive identity
- Weekly process runs from film study and practice to game highlights
- Staff adapts strategy and develops players through a grueling Big Ten season
College Students
Financial Literacy
College Students
- Nico Iamaleava leads a colorful cast of Bruins
- Follow the growth of stars like Jet Thomas, Rico Flores Jr., Sammy Omosigho and their teammates
- Watch friendships form, leaders emerge and personalities shine both on and off the field.
- Social media footage and digital platform distribution is encouraged
Financial Literacy
Financial Literacy
Financial Literacy
- Each player receives a $5,000 NIL account and meets with a financial advisor
- Financial literacy is built into real NIL experiences, not lectures
- Young viewers learn basics by watching peers manage money in real time
- The show features budgeting, saving, investing and spending decisions and the impact
LA Experience
Financial Literacy
Financial Literacy
- Westwood campus anchored in the heart of Los Angeles
- Quick access to beaches, surf culture and the Pacific coast
- Playing at the legendary Rose Bowl
- Surrounded by Hollywood, media and entertainment industry energy
- Road trips, team bonding exercises, memories made in the city
Natural Integration
- Brand presence appears through authentic moments: games, practices, travel and player enjoyment
- Aligns sponsorship with coaching decisions, team culture, and weekly narrative arcs
- Creates seamless on-air visibility within FOX broadcast inventory and the docuseries structure
- Emotional connection to products
Exclusive Streaming Service
Exclusive Streaming Service
Exclusive Streaming Service
Bruins Channel is a custom, exclusive streaming service built specifically for UCLA Football, designed to support culture, learning, and recovery across the team environment—especially during travel and road games.
- A secure, team-only platform available on remotely secure digital tablets
- Built as a controlled media environment that supports
Bruins Channel is a custom, exclusive streaming service built specifically for UCLA Football, designed to support culture, learning, and recovery across the team environment—especially during travel and road games.
- A secure, team-only platform available on remotely secure digital tablets
- Built as a controlled media environment that supports team culture, focus and downtime management
- Available on remotely secure tablets and through players devices
Bruins History
Exclusive Streaming Service
Exclusive Streaming Service
Bruins Channel uses curated UCLA alumni content as teaching tools, featuring Jackie Robinson’s leadership and barrier-breaking legacy, Kareem Abdul-Jabbar’s championship-era dominance under John Wooden, Wooden’s “Pyramid of Success” philosophy, Arthur Ashe’s global impact and activism, Troy Aikman and Jonathan Ogden’s NFL development jour
Bruins Channel uses curated UCLA alumni content as teaching tools, featuring Jackie Robinson’s leadership and barrier-breaking legacy, Kareem Abdul-Jabbar’s championship-era dominance under John Wooden, Wooden’s “Pyramid of Success” philosophy, Arthur Ashe’s global impact and activism, Troy Aikman and Jonathan Ogden’s NFL development journeys.
It also features selected interviews and career highlights from Jack Black, Steve Martin and Rob Reiner to showcase the full spectrum of Bruin excellence across sports, entertainment and leadership.
Coaches Playlist
Exclusive Streaming Service
Coaches Playlist
- Coaches curate personal playlists of favorite movies and shows for the team
- Shared with players to build connection through content
- Helps bridge different generations by showing the influences, humor and stories that shaped each coach
- Used during travel, recovery, and downtime to reinforce culture and mindset
- Creates shared team experiences that strengthen bonding and continuity throughout the season
