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Ultimate Party Championship

Los Angeles, who’s the ultimate partier?

Event: 8 cools AF Bros and 8 crazy awesome Gals compete to find out who are the ultimate partiers in LA.
When: Saturday, Dec 19, 2026
Venue: Zouk Nightclub - West Hollywood, CA


  • 8:00 PM - 10:00 PM — First Show
  • 10:30 PM - 2 :00 AM — Second Show


Ultimate Party Championships launches in Los Angeles, turning the nightlife capital of the country into a battle for annual party bragging rights. 


USC vs UCLA set the tone in the inaugural showdown, where a night out becomes a fun local competition. Livestreams, iconic social moments and unforgettable memories decide who owns the night.

The Early Show

7 PM

8:08 PM

7 PM

  • DJ begins
  • Bars open
  • VIP bottle service
  • Contestants check in
  • Audience downloads UPC App
  • Live trivia on screens
  • Sponsor videos

8 PM

8:08 PM

7 PM

  • Countdown and party starts
  • Ring announcer introduction
  • Explain the rules
  • Introduce judges
  • Explain audience voting

8:08 PM

8:08 PM

8:08 PM

Introductions

  • 16 contestants
  • Walkout music
  • Nickname
  • School
  • Fun fact
  • Crowd reaction
  • Leaderboard starts

8:15 PM

8:08 PM

8:08 PM

Pick-Up Line Challenge

  • Each contestant gets one shot
  • Crowd votes


(Personality Section)

8:20 PM

8:20 PM

8:20 PM

Chug Contest

  • 4 people at a time
  • Fastest time gets extra points
  • 4 heats


(Endurance Section)

8:30 PM

8:20 PM

8:20 PM

Cornhole Challenge

  • 8 mixed teams 
  • Point system
  • Tournament style
  • Winners receive bonus points


(Skill Section)


8:45 PM

8:20 PM

8:45 PM

Chug Contest Champs

  • 4 winners compete for extra points in the chug contest
  • 1 Heat


(Even More Endurance Section)

8:50 PM

8:20 PM

8:45 PM

Party Fight

  • Fight Circus style matches
  • Amateur competition and participation


(Toughness Section)

9:10 PM

9:10 PM

9:10 PM

Binge and Feast

  • Chicks eat three donuts tied to a string with their hands tied behind their backs
  • Dudes finish off a plate of a 5 jalapeño poppers, 3 tacos and a pizza slice.
  • Fastest time gets extra points
  • 2 heats


(Digestion Section)

9:20 PM

9:10 PM

9:10 PM

Feats and Arms of Strength

  • Chicks Indian Leg Wrestle
  • Dudes Arm Wrestle
  • Tournament style
  • Winners receive bonus points
  • 14 heats


(Even More Endurance Section)

9:35 PM

9:10 PM

9:35 PM

Hot Wings and Karaoke

  • 16 contestants
  • Eat mind numbingly hot wings and start singing
  • 60 seconds of favorite song
  • Chorus only
  • Crowd votes


(Talent Section)

9:50 PM

9:10 PM

9:35 PM

Announce Winners

  • Final scores revealed
  • Ultimate Party Dude crowned
  • Ultimate Party Chick crowned
  • Championship gifts and trophy presentation
  • Winner photos and interviews
  • Closing remarks and after-party announcement


(Please Leave Section)

    Tickets and Sponsors

    Contestants

    Contestants

    Contestants

    Pricing:

    8 PM - 10 PM -$150

    10:30 PM - 2 AM -$200


    Availability:

    16 contestant tickets per show - 8 men, 8 women (32 total)


    Includes:

    • Entry as official UPC contestant
    • 2 complimentary drinks (8 oz beer, 4 oz wine, water or soda)
    • Parking access
    • Contestant perks and featured moments in show programming
    • +1 guest

    Admission

    Contestants

    Contestants

    Pricing:

    8 PM - 10 PM - $75

    10:30 PM - 2 AM - $125


    Availability:

    300 tickets per show (600 total)


    Includes:

    • Event admission
    • Access to full UPC experience
    • 2 complimentary drinks (8 oz beer, 4 oz wine, water or soda)
    • Access to GA floor and activation areas
    • Participation in crowd-driven moments
    • Late show stays til close

    VIP Tables

    Contestants

    VIP Tables

    Pricing:

    8 PM - 10 PM - $750

    10:30 PM - 2 AM - $1,000


    Availability:

    20 tables per show (40 total)


    Includes:

    • 5 admissions per table
    • 2 premium bottles
    • 10 drinks (beer, soda, water, spirit)
    • VIP priority entry line
    • VIP Parking access
    • Premium table seating in best viewing area

    Sponsors

    Contestants

    VIP Tables

    Promotional integration, on-site activation, brand visibility, product placement, content opportunities, giveaways and event promotion before, during, and after the event.


    • Title
    • Beer
    • Spirits
    • Sports Drink
    • Comfort Food
    • Dating App
    • Ride Share App

    Revenue Generator

    Tickets

    Zouk Total Revenue

    Zouk Total Revenue

    • 640 Tickets
    • 2 Shows
    • UPC - 75% of ticket sales
    • Zouk - 25% of ticket sales

    Zouk Total Revenue

    Zouk Total Revenue

    Zouk Total Revenue

    • Zouk keeps 100% of Bar revenue 
    • 700 Guests
    • $89 avg spend of guest

    Sponsors

    Zouk Total Revenue

    Sponsors

    • UPC keeps 100% of Sponsorship revenue 
    • In-kind, Livestream and On Sight Promotional Representation

    Promotional Strategy

    Greek Life

    Campus Representation

    Zouk Network

    • Target UCLA, USC, LMU and surrounding LA campuses
    • Position event as group competition energy rather than individual attendance
    • Offer group GA bundles and hosted table packages
    • Engage chapter presidents and social chairs as primary distribution points
    • Build inter-chapter competition narrative around attendance and energy

    Zouk Network

    Campus Representation

    Zouk Network

    • Leverage Zouk mailing list for VIP pre-sale access and early table drops
    • Position UPC as a West Coast extension of Vegas-level nightlife experiences
    • Focus on high-spend table buyers and destination nightlife customers
    • Prioritize early reservation access for VIP and repeat nightlife patrons
    • Emphasize exclusivity and limited capacity per show

    UCLA and USC Alumni

    Campus Representation

    Campus Representation

    • Engage USC, UCLA and regional alumni associations
    • Position UPC as a premium nightlife networking and entertainment experience
    • Distribute through alumni newsletters, donor networks, and private event calendars
    • Offer alumni VIP table packages and reunion-based group bookings
    • Target professional alumni groups

    Campus Representation

    Campus Representation

    Campus Representation

    • Deploy print flyers and posters near USC, UCLA and West LA college zones
    • Run geo-targeted digital ads across Instagram, TikTok and Snapchat
    • Focus targeting within 5–10 mile radius of major campuses
    • Messaging centered on “Who is the Ultimate Partier?”
    • QR codes directing directly to ticket and table purchase funnel

    Targeted Ads

    Local Representation

    Targeted Ads

    • Platforms: Instagram, TikTok, Snapchat
    • Geo-target Los Angeles nightlife corridors including West LA, Hollywood, Downtown and campus zones
    • Use social media, cinematic trailer assets and high-energy crowd visuals
    • Primary conversion goal: direct ticket purchase or DM-based sales funnel

    Influencers

    Local Representation

    Targeted Ads

    • Include Mayhem Miller, Matt Brown, UFC veterans, and regional fighters
    • Use as brand ambassadors and on-camera personalities rather than competitors
    • Leverage Fight Circus and Full Metal Dojo (100k+) social ecosystems for content distribution
    • Focus on behind-the-scenes content, hype videos and social amplification

    Traditional Media

    Local Representation

    Local Representation

    • Pitch to local TV morning shows and entertainment segments
    • Secure listings in LA nightlife, culture and event publications
    • Frame as a new live entertainment format combining competition and nightlife
    • Emphasize audience participation and competition

    Local Representation

    Local Representation

    Local Representation

    • Engage local DJs, hosts, and nightlife personalities as on-the-ground ambassadors
    • Activate QR-based flyers and digital signage in high-foot-traffic venues and retail locations
    • Coordinate with local photographers and content creators to generate organic social amplification

    Next Steps

    Phase 1: Build Supply & Lock-In

    Phase 1: Build Supply & Lock-In

    Phase 1: Build Supply & Lock-In

    • Begin sponsor outreach and secure initial commitments or LOIs to validate event credibility
    • Establish agreed-upon social media and promotional chain across all partners (Zouk, influencers, alumni, venues)
    • Launch first promotional blast and official UPC announcement across all owned channels
    • Initiate alumni outreach targeting USC, UCLA and re

    • Begin sponsor outreach and secure initial commitments or LOIs to validate event credibility
    • Establish agreed-upon social media and promotional chain across all partners (Zouk, influencers, alumni, venues)
    • Launch first promotional blast and official UPC announcement across all owned channels
    • Initiate alumni outreach targeting USC, UCLA and regional professional networks for early table interest
    • Secure production teams for livestream, event administration, and content capture (YouTube + IG broadcast workflow)
    • Lock in core operational partners including security, staffing, and venue coordination
    • Define brand messaging framework so all external communication is consistent and unified
    • Build initial content assets (flyer, trailer, “What is UPC” explainer) for distribution readiness

    Phase 2: Surprise and Demand

    Phase 1: Build Supply & Lock-In

    Phase 1: Build Supply & Lock-In

    • Launch presale tickets on July 22 with controlled release strategy (limited inventory and staged access)
    • Execute structured social media amplification across all channels with coordinated posting schedule
    • Release core content series including:
    • UPC cinematic trailer
    • competitor / participant introductions
    • “What is UPC?” explainer
    • Begin podcast an

    • Launch presale tickets on July 22 with controlled release strategy (limited inventory and staged access)
    • Execute structured social media amplification across all channels with coordinated posting schedule
    • Release core content series including:
    • UPC cinematic trailer
    • competitor / participant introductions
    • “What is UPC?” explainer
    • Begin podcast and media appearances
    • Activate local visibility through campus distribution, West Hollywood placement and nightlife venue integration
    • Push influencer campaigns for sustained content output
    • Implement retargeting ads and conversion-focused digital campaigns
    • Start building social proof through early ticket sales, table bookings, and influencer confirmations

    Launch: Season Rollout

    Phase 1: Build Supply & Lock-In

    Launch: Season Rollout

    • Execute final promotional push across all channels with urgency-driven messaging
    • Deploy structured countdown content:

    7-day hype phase

    3-day urgency phase

    48-hour final push

    • Activate emergency sales tactics if needed (flash offers, influencer pushes, last-call messaging)
    • Confirm all vendors including production, security, staffing and venue ope

    • Execute final promotional push across all channels with urgency-driven messaging
    • Deploy structured countdown content:

    7-day hype phase

    3-day urgency phase

    48-hour final push

    • Activate emergency sales tactics if needed (flash offers, influencer pushes, last-call messaging)
    • Confirm all vendors including production, security, staffing and venue operations
    • Finalize talent coordination, influencer participation and livestream execution plan
    • Reinforce exclusivity messaging: limited seating, once-in-a-lifetime experience, sellout framing
    • Intensify influencer posting and on-the-ground appearances leading into event day
    • Transition narrative from promotion to live experience anticipation and cultural moment positioning

    UPC - Content Factory

    The Inaugural Event

    UPC is a single-night, two-show live nightlife competition event with 400 guests per show, creating a total capacity of 800 attendees in one night. 


    Tickets are projected between $75–$125 per guest, with an average spend target around $100 per person, positioning the event to maximize revenue in gross ticket sales, sponsorship, bar revenue and upgrades.

    Local Heroes

    The demand engine is centered in Los Angeles, with USC and UCLA as primary drivers of attendance through alumni networks, Greek life, student groups and campus communities. These channels function as structured group-based distribution points that help fill a large portion of total capacity.

    Conversion Flow

    Ticket sales are driven by scarcity, urgency messaging and countdown-based content. Limited availability and time pressure accelerate decision-making in the final stages of the campaign and push conversions across both shows.

    Cultural Reach

    Influencers and creators serve as a secondary distribution layer focused on amplification and visibility. Their role is to generate cultural awareness and drive direct ticket action through social validation and engagement.

    Media Push

    Local television, press, and targeted traditional media support digital and paid campaigns by expanding legitimacy and reach. These channels help position UPC as a recognized live entertainment event within the Los Angeles nightlife ecosystem.

    Letter To Fraternities and Sororities (Wrong date!)

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