UPC

Los Angeles, who’s the ultimate partier?

Event: 8 cools AF Bros and 8 crazy awesome Gals compete to find out who are the ultimate partiers in LA.
When: Saturday, Dec 19, 2026
Venue: Zouk Nightclub - West Hollywood, CA

8:00 PM - 10:00 PM — First Show
10:30 PM - 2 :00 AM — Second Show

Ultimate Party Championships launches in Los Angeles, turning the nightlife capital of the country into a battle for annual party bragging rights.

USC vs UCLA set the tone in the inaugural showdown, where a night out becomes a fun local competition. Livestreams, iconic social moments and unforgettable memories decide who owns the night.

7 PM

8:08 PM

7 PM

DJ begins
Bars open
VIP bottle service
Contestants check in
Audience downloads UPC App
Live trivia on screens
Sponsor videos

8 PM

8:08 PM

7 PM

Countdown and party starts
Ring announcer introduction
Explain the rules
Introduce judges
Explain audience voting

8:08 PM

Introductions

16 contestants
Walkout music
Nickname
School
Fun fact
Crowd reaction
Leaderboard starts

8:15 PM

8:08 PM

Pick-Up Line Challenge

Each contestant gets one shot
Crowd votes

(Personality Section)

8:20 PM

Chug Contest

4 people at a time
Fastest time gets extra points
4 heats

(Endurance Section)

8:30 PM

8:20 PM

Cornhole Challenge

8 mixed teams
Point system
Tournament style
Winners receive bonus points

(Skill Section)

8:45 PM

8:20 PM

8:45 PM

Chug Contest Champs

4 winners compete for extra points in the chug contest
1 Heat

(Even More Endurance Section)

8:50 PM

8:20 PM

8:45 PM

Party Fight

Fight Circus style matches
Amateur competition and participation

(Toughness Section)

9:10 PM

Binge and Feast

Chicks eat three donuts tied to a string with their hands tied behind their backs
Dudes finish off a plate of a 5 jalapeño poppers, 3 tacos and a pizza slice.
Fastest time gets extra points
2 heats

(Digestion Section)

9:20 PM

9:10 PM

Feats and Arms of Strength

Chicks Indian Leg Wrestle
Dudes Arm Wrestle
Tournament style
Winners receive bonus points
14 heats

(Even More Endurance Section)

9:35 PM

9:10 PM

9:35 PM

Hot Wings and Karaoke

16 contestants
Eat mind numbingly hot wings and start singing
60 seconds of favorite song
Chorus only
Crowd votes

(Talent Section)

9:50 PM

9:10 PM

9:35 PM

Announce Winners

Final scores revealed
Ultimate Party Dude crowned
Ultimate Party Chick crowned
Championship gifts and trophy presentation
Winner photos and interviews
Closing remarks and after-party announcement

(Please Leave Section)

Contestants

Pricing:

8 PM - 10 PM -$150

10:30 PM - 2 AM -$200

Availability:

16 contestant tickets per show - 8 men, 8 women (32 total)

Includes:

Entry as official UPC contestant
2 complimentary drinks (8 oz beer, 4 oz wine, water or soda)
Parking access
Contestant perks and featured moments in show programming
+1 guest

Admission

Contestants

Pricing:

8 PM - 10 PM - $75

10:30 PM - 2 AM - $125

Availability:

300 tickets per show (600 total)

Includes:

Event admission
Access to full UPC experience
2 complimentary drinks (8 oz beer, 4 oz wine, water or soda)
Access to GA floor and activation areas
Participation in crowd-driven moments
Late show stays til close

VIP Tables

Contestants

VIP Tables

Pricing:

8 PM - 10 PM - $750

10:30 PM - 2 AM - $1,000

Availability:

20 tables per show (40 total)

Includes:

5 admissions per table
2 premium bottles
10 drinks (beer, soda, water, spirit)
VIP priority entry line
VIP Parking access
Premium table seating in best viewing area

Contestants

VIP Tables

Promotional integration, on-site activation, brand visibility, product placement, content opportunities, giveaways and event promotion before, during, and after the event.

Title
Beer
Spirits
Sports Drink
Comfort Food
Dating App
Ride Share App

Greek Life

Campus Representation

Zouk Network

Target UCLA, USC, LMU and surrounding LA campuses
Position event as group competition energy rather than individual attendance
Offer group GA bundles and hosted table packages
Engage chapter presidents and social chairs as primary distribution points
Build inter-chapter competition narrative around attendance and energy

Zouk Network

Campus Representation

Zouk Network

Leverage Zouk mailing list for VIP pre-sale access and early table drops
Position UPC as a West Coast extension of Vegas-level nightlife experiences
Focus on high-spend table buyers and destination nightlife customers
Prioritize early reservation access for VIP and repeat nightlife patrons
Emphasize exclusivity and limited capacity per show

UCLA and USC Alumni

Campus Representation

Engage USC, UCLA and regional alumni associations
Position UPC as a premium nightlife networking and entertainment experience
Distribute through alumni newsletters, donor networks, and private event calendars
Offer alumni VIP table packages and reunion-based group bookings
Target professional alumni groups

Campus Representation

Deploy print flyers and posters near USC, UCLA and West LA college zones
Run geo-targeted digital ads across Instagram, TikTok and Snapchat
Focus targeting within 5–10 mile radius of major campuses
Messaging centered on “Who is the Ultimate Partier?”
QR codes directing directly to ticket and table purchase funnel

Targeted Ads

Local Representation

Targeted Ads

Platforms: Instagram, TikTok, Snapchat
Geo-target Los Angeles nightlife corridors including West LA, Hollywood, Downtown and campus zones
Use social media, cinematic trailer assets and high-energy crowd visuals
Primary conversion goal: direct ticket purchase or DM-based sales funnel

Influencers

Local Representation

Targeted Ads

Include Mayhem Miller, Matt Brown, UFC veterans, and regional fighters
Use as brand ambassadors and on-camera personalities rather than competitors
Leverage Fight Circus and Full Metal Dojo (100k+) social ecosystems for content distribution
Focus on behind-the-scenes content, hype videos and social amplification

Traditional Media

Local Representation

Pitch to local TV morning shows and entertainment segments
Secure listings in LA nightlife, culture and event publications
Frame as a new live entertainment format combining competition and nightlife
Emphasize audience participation and competition

Local Representation

Engage local DJs, hosts, and nightlife personalities as on-the-ground ambassadors
Activate QR-based flyers and digital signage in high-foot-traffic venues and retail locations
Coordinate with local photographers and content creators to generate organic social amplification

Phase 1: Build Supply & Lock-In

Begin sponsor outreach and secure initial commitments or LOIs to validate event credibility
Establish agreed-upon social media and promotional chain across all partners (Zouk, influencers, alumni, venues)
Launch first promotional blast and official UPC announcement across all owned channels
Initiate alumni outreach targeting USC, UCLA and re

Begin sponsor outreach and secure initial commitments or LOIs to validate event credibility
Establish agreed-upon social media and promotional chain across all partners (Zouk, influencers, alumni, venues)
Launch first promotional blast and official UPC announcement across all owned channels
Initiate alumni outreach targeting USC, UCLA and regional professional networks for early table interest
Secure production teams for livestream, event administration, and content capture (YouTube + IG broadcast workflow)
Lock in core operational partners including security, staffing, and venue coordination
Define brand messaging framework so all external communication is consistent and unified
Build initial content assets (flyer, trailer, “What is UPC” explainer) for distribution readiness

Show Less

Phase 2: Surprise and Demand

Phase 1: Build Supply & Lock-In

Launch presale tickets on July 22 with controlled release strategy (limited inventory and staged access)
Execute structured social media amplification across all channels with coordinated posting schedule
Release core content series including:
UPC cinematic trailer
competitor / participant introductions
“What is UPC?” explainer
Begin podcast an

Launch presale tickets on July 22 with controlled release strategy (limited inventory and staged access)
Execute structured social media amplification across all channels with coordinated posting schedule
Release core content series including:
UPC cinematic trailer
competitor / participant introductions
“What is UPC?” explainer
Begin podcast and media appearances
Activate local visibility through campus distribution, West Hollywood placement and nightlife venue integration
Push influencer campaigns for sustained content output
Implement retargeting ads and conversion-focused digital campaigns
Start building social proof through early ticket sales, table bookings, and influencer confirmations

Show Less

Launch: Season Rollout

Phase 1: Build Supply & Lock-In

Launch: Season Rollout

Execute final promotional push across all channels with urgency-driven messaging
Deploy structured countdown content:

7-day hype phase

3-day urgency phase

48-hour final push

Activate emergency sales tactics if needed (flash offers, influencer pushes, last-call messaging)
Confirm all vendors including production, security, staffing and venue ope

Execute final promotional push across all channels with urgency-driven messaging
Deploy structured countdown content:

7-day hype phase

3-day urgency phase

48-hour final push

Activate emergency sales tactics if needed (flash offers, influencer pushes, last-call messaging)
Confirm all vendors including production, security, staffing and venue operations
Finalize talent coordination, influencer participation and livestream execution plan
Reinforce exclusivity messaging: limited seating, once-in-a-lifetime experience, sellout framing
Intensify influencer posting and on-the-ground appearances leading into event day
Transition narrative from promotion to live experience anticipation and cultural moment positioning

Show Less

The Inaugural Event

UPC is a single-night, two-show live nightlife competition event with 400 guests per show, creating a total capacity of 800 attendees in one night.

Tickets are projected between $75–$125 per guest, with an average spend target around $100 per person, positioning the event to maximize revenue in gross ticket sales, sponsorship, bar revenue and upgrades.

Local Heroes

The demand engine is centered in Los Angeles, with USC and UCLA as primary drivers of attendance through alumni networks, Greek life, student groups and campus communities. These channels function as structured group-based distribution points that help fill a large portion of total capacity.

Conversion Flow

Ticket sales are driven by scarcity, urgency messaging and countdown-based content. Limited availability and time pressure accelerate decision-making in the final stages of the campaign and push conversions across both shows.

Cultural Reach

Influencers and creators serve as a secondary distribution layer focused on amplification and visibility. Their role is to generate cultural awareness and drive direct ticket action through social validation and engagement.

Media Push

Local television, press, and targeted traditional media support digital and paid campaigns by expanding legitimacy and reach. These channels help position UPC as a recognized live entertainment event within the Los Angeles nightlife ecosystem.

Ultimate Party Championship

Los Angeles, who’s the ultimate partier?

The Early Show

7 PM

8:08 PM

7 PM

8 PM

8:08 PM

7 PM

8:08 PM

8:08 PM

8:08 PM

8:15 PM

8:08 PM

8:08 PM

8:20 PM

8:20 PM

8:20 PM

8:30 PM

8:20 PM

8:20 PM

8:45 PM

8:20 PM

8:45 PM

8:50 PM

8:20 PM

8:45 PM

9:10 PM

9:10 PM

9:10 PM

9:20 PM

9:10 PM

9:10 PM

9:35 PM

9:10 PM

9:35 PM

9:50 PM

9:10 PM

9:35 PM

Tickets and Sponsors

Contestants

Contestants

Contestants

Admission

Contestants

Contestants

VIP Tables

Contestants

VIP Tables

Sponsors

Contestants

VIP Tables

Revenue Generator

Tickets

Zouk Total Revenue

Zouk Total Revenue

Zouk Total Revenue

Zouk Total Revenue

Zouk Total Revenue

Sponsors

Zouk Total Revenue

Sponsors

Promotional Strategy

Greek Life

Campus Representation

Zouk Network

Zouk Network

Campus Representation

Zouk Network

UCLA and USC Alumni

Campus Representation

Campus Representation

Campus Representation

Campus Representation

Campus Representation

Targeted Ads

Local Representation

Targeted Ads

Influencers

Local Representation