A Fundraiser Disguised as a Video Game Tournament
The Tourney: Madden is a two-night television event that brings together America's biggest sports obsession, one of the most iconic video games ever created and the highest-interest sports week on the calendar.
Beginning at 7:00 PM ET on February 6 and 7, The Tourney is perfectly positioned between the NFL Conference Championships and Super Bowl Sunday. Featuring nationally recognizable competitors and fueled by peak football excitement, the spectacle takes place in Los Angeles, home of Super Bowl LX.
The Tourney delivers a new destination for elite competition, premium entertainment, and meaningful charitable impact—keeping fans engaged while officially launching Super Bowl Week.
Tournament
Distribution
Tournament
The Tourney: Madden features 8 prominent competitors in the entertainment world competing in a structured single-elimination bracket Madden Tournament.
- Night One includes 4 opening-round games
- Night Two features the semifinals and championship game.
COSM
Distribution
Tournament
COSM Los Angeles provides the ideal venue for The Tourney: Madden, bringing the event into the heart of the Super Bowl Week entertainment ecosystem.
Through its revolutionary Shared Reality technology and immersive Dome experience, COSM transforms traditional viewing into a next-generation sports environment for fans.
Studio Show
Distribution
Distribution
FOX Sports Network Center serves as the broadcast command center, providing the production expertise, studio presence and storytelling capabilities behind a major sports event.
The FOX team anchors the coverage with analysis, competitor and charity profiles, interviews and features that brings the competition to life.
Distribution
Distribution
Distribution
- Livestream
- Broadcast and Cable TV
- Social Media
- Gaming Platforms - Twitch, Kick
- Contestant/Broadcaster/Nonprofit Social Media Accounts
- Terrestrial and Sattelite Radio
- Dedicated and satellite websites
- Episodic Series
Located at Hollywood Park near SoFi Stadium, COSM places The Tourney: Madden at the center of Los Angeles' premier sports and entertainment destination.
Its immersive Dome environment creates a unique viewing experience that elevates Madden competition into a broadcast-quality championship event.
COSM is already an innovative FOX Sports partner, bringing immersive Shared Reality experiences to fans through the NFL on FOX and creating a natural extension of the network’s commitment to next-generation sports entertainment.