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The Esuper Bowl

Stand Up To Cancer & Hope Always Foundation bring you an epic Madden Tournament featuring 8 of the biggest names in gaming, entertainment and sports. With $100,000 at stake, each celebrity competes to win for their chosen charity in this Halloween-themed event of a lifetime.


The Tourney: Halloween offers a fresh approach to fundraising, engaging diverse demographics through multiple distribution platforms. Set around Halloween, everyone's favorite national cosplay day, creating an unforgettable experience for participants and viewers alike.

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

A Fundraiser Disguised as a Halloween Party

A Fundraiser Disguised as a Halloween Party

A Fundraiser Disguised as a Halloween Party

It starts with a Friday night Halloween party, where tickets are sold to help fund the $100,000 purse for the tournament. 

A $100,000 Video Game Tournament

A Fundraiser Disguised as a Halloween Party

A Fundraiser Disguised as a Halloween Party

8 athletes, celebrities & influencers represent 8 nonprofits for a $100,000 purse

2-Night, Live Esports Event

A Fundraiser Disguised as a Halloween Party

2-Night, Live Esports Event

The Tourney is an exhilarating 2-night event live creating new donors, multiple revenue streams and  awareness across multiple distribution platforms

Benefits

Benefits

Benefits

Benefits

Benefits

Benefits

Revenue Generation

Meaningful Connections

Revenue Generation

Direct Donation: $5,000-$40,000 for appearing in The Tourney.


Event: 50/50 revenue split of net proceeds with Hope Always Foundation on: Licensing fees, ad revenue, live donations, sponsors, merchandise, ticket sales.*


Long Term: Donor and Sponsor retention and growth, content monetization, future events, merchandising and licensing


*Full Budget & Net Proceeds Sheets available upon request

Ideal Partners

Meaningful Connections

Revenue Generation

Targeted Selection: Offer opportunity to celebrities, athletes and influencers already aligned with SU2C.


Promote Nonprofit Partners: Elevate the voices of fellow cancer driven nonprofits.


Brand Strength: Providing Brand partners with exclusive opportunities to showcase their brand in a high-profile event.

Unparalleled Exposure

Meaningful Connections

Meaningful Connections

Live Broadcast & Streaming: Reach millions via live broadcasts on TV, social media and YouTube.


Influencer & Celebrity Amplification: Leverage the star power of athletes, celebrities and influencers to promote the event for months to millions of their followers.


Brand Integration: Showcase Stand Up To Cancer prominently throughout the promotion and event.

Meaningful Connections

Meaningful Connections

Meaningful Connections

Multiple Generations: Connect philanthropy from Gen Alpha and Gen X through esports.


Engagement & Activation: Enable real-time interaction and donations with supporters during the event and develop organic donor base.


Leadership and Innovation: Create a new model for charitable fundraising and engagement that sets a benchmark for future events.

The Ask

The Ask

The Ask

The Ask

The Ask

The Ask

Collaboration

Collaboration

Collaboration

  • Identify and connect with potential influencers, brands and partners to present opportunity to.
  • Help select final 6 Nonprofit Organizations from existing network to be represented during The Tourney.



Connection

Collaboration

Collaboration

  • Establish direct communication with key decision-makers to mutually present opportunity.
  • Connect potential donors and advocates who could help ensure maximum exposure to team.

Support

Collaboration

Support

  • Form a small but dedicated team for quick and decisive decision-making and approval.
  • Help customize marketing material to align with the unique values and goals of each potential partner.

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

The Tourney: Halloween

Las Vegas

Hyper X Arena

The Tourney is an extravaganza where nonprofits, advertisers, donors and fans converge for a group of amazing causes in Las Vegas. 


With its convenient location, world-class amenities and vibrant atmosphere, Vegas caters to the diverse interests of everyone involved. 

Hyper X Arena

Hyper X Arena

HyperX Arena is a cutting-edge gaming venue renowned for its state-of-the-art facilities and immersive gaming experiences. 


With premier live event capabilities and multiple broadcast distribution outlets, Hyper X Arena provides the ideal location to play games and livestream.

Studio

HyperX Arena's state-of-the-art studio capabilities provide the perfect foundation for broadcasting The Tourney: Madden. Equipped with cutting-edge technology, professional-grade production facilities, and seamless live-streaming capabilities, the arena ensures a high-quality viewing experience.

One Location

Hyper X Arena allows for a live audience of 600-700, adding an electric atmosphere to the live event and the broadcast and further revenue streams. 


VIP suites and spaces within the location allow high profile guests and donors to enjoy the event with or without the crowd experience.

The Cast

The Cast

The Cast

The Cast

The Cast

The Cast

8 Nonprofits

8 cancer-focused nonprofits represent a wide spectrum of efforts dedicated to advancing healthcare, education, patient support and groundbreaking research. 


Each organization is spotlighted share their mission and foster a deep connection with the audience through compelling video packages over the 2 night broadcast.

8 Diverse Contestants

8 athletes, celebrities and influencers leverage their platforms to raise awareness and support for their chosen causes while having fun. 


Their involvement adds organic exposure and excitement, drawing in fans and amplifying the reach and impact of the charitable efforts.

10 Broadcasters

10 Broadcasters

The Tourney's studio show features a dynamic array of hosts and reporters, including top broadcasters, popular influencers and charismatic celebrities. 


This experienced team brings energy and insight to the event, guiding viewers through the exciting matches and sharing compelling stories about all of the participating charities and contestants.  


Dates & Itinerary

Dates & Itinerary

Dates & Itinerary

Dates & Itinerary

Dates & Itinerary

Dates & Itinerary

Thursday October 30

Thursday October 30

Thursday October 30

  • Arrivals: Participants, sponsors, and partners arrive in Las Vegas
  • Evening: Welcome dinner and exclusive party for sponsors, partners and participants

Friday October 31

Thursday October 30

Thursday October 30

  • Morning & Afternoon: Media and press events, training sessions
  • Evening: Player and nonprofit draft, followed by bracket announcement
  • Party: A ticketed public event where fans can meet and greet athletes, celebrities, and influencers with photo opportunities, live entertainment, and exclusive merchandise.

Saturday November 1

Thursday October 30

Saturday November 1

  • Evening: Studio show followed by four intense first-round games
  • Post-Event: Studio post-show analysis

Sunday November 2

Immediate Follow Up

Saturday November 1


  • Evening: Studio show, two semifinal games, and the championship game
  • Closing: Award presentation for winners and nonprofits
  • Celebration: Drinks and “Thank You” to all participants

Monday November 3

Immediate Follow Up

Immediate Follow Up


  • Morning: Brunch for participants, sponsors and partners
  • Afternoon: Departures

Immediate Follow Up

Immediate Follow Up

Immediate Follow Up

PR Release

  • Announce event success and funds raised for nonprofits
  • Highlight key moments and winners
  • Distribute across sports, gaming, and philanthropy media outlets


Public Content Push

  • Share event highlights and behind-the-scenes footage
  • Post interviews with participants and sponsors
  • Thank sponsors, partners, and fans

Our Nonprofits

Our Nonprofits

Our Nonprofits

Our Nonprofits

Our Nonprofits

Our Nonprofits

Hope Always Foundation

Hope Always Foundation's partners with children's hospitals to gift customized tablets filled with educational and inspiring content for pediatric patients in long term health care. Each tablet is meticulously curated with educational, inspirational and entertaining content tailored to enrich the lives of pediatric patients, or Warriors, during their medical journey. 

Website

Stand Up To Cancer

Stand Up To Cancer (SU2C) is a groundbreaking initiative that unites the entertainment industry, the scientific community, and individuals across the globe in the fight against cancer. Since its founding in 2008, SU2C has raised hundreds of millions of dollars to accelerate innovative cancer research, bringing groundbreaking treatments from the lab to patients faster. 

Website

Teen Cancer America

Teen Cancer America is a dedicated nonprofit organization committed to improving the lives of teenagers and young adults battling cancer. Founded by rock icons Roger Daltrey and Pete Townshend of The Who, the organization focuses on bridging the gap in the healthcare system by providing specialized cancer treatment and support services tailored to the unique needs of young patients. 



Website

Imerman Angels

Through a vast network of trained Mentor Angels, who are cancer survivors or caregivers, Imerman Angels offers personalized emotional support and understanding, fostering hope and resilience. 

Website

Content & Distribution

Content & Distribution

Content & Distribution

Content & Distribution

Content & Distribution

Content & Distribution

Live Event

Livestream

Broadcast TV

Social Media

Gaming Platforms

Participant Social Media Accounts

Radio

Dedicated Website

Episodic Series

Advertisers and Sponsors

Advertisers and Sponsors

Advertisers and Sponsors

Advertisers and Sponsors

Advertisers and Sponsors

Advertisers and Sponsors

1 Title Sponsor

8-10 National Advertisers

4-6 Total Hours of Commercial Time

Long and Short Term Product Placement

Official Streamer

Multi-Influencer Collaboration

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Hope Always Foundation

©2024 Hope Always Foundation. All rights reserved 

  • Hope Always Foundation is registered as a 501(c)3 nonprofit organization. EIN: 99-1483178
  • Contributions to the Hope Always Foundation are tax-deductible to the extent permitted by law.

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