Stand Up To Cancer & Hope Always Foundation bring you an epic Madden Tournament featuring 8 of the biggest names in gaming, entertainment and sports. With $100,000 at stake, each celebrity competes to win for their chosen charity in this Halloween-themed event of a lifetime.
The Tourney: Halloween offers a fresh approach to fundraising, engaging diverse demographics through multiple distribution platforms. Set around Halloween, everyone's favorite national cosplay day, creating an unforgettable experience for participants and viewers alike.
It starts with a Friday night Halloween party, where tickets are sold to help fund the $100,000 purse for the tournament.
8 athletes, celebrities & influencers represent 8 nonprofits for a $100,000 purse
The Tourney is an exhilarating 2-night event live creating new donors, multiple revenue streams and awareness across multiple distribution platforms
Direct Donation: $5,000-$40,000 for appearing in The Tourney.
Event: 50/50 revenue split of net proceeds with Hope Always Foundation on: Licensing fees, ad revenue, live donations, sponsors, merchandise, ticket sales.*
Long Term: Donor and Sponsor retention and growth, content monetization, future events, merchandising and licensing
*Full Budget & Net Proceeds Sheets available upon request
Targeted Selection: Offer opportunity to celebrities, athletes and influencers already aligned with SU2C.
Promote Nonprofit Partners: Elevate the voices of fellow cancer driven nonprofits.
Brand Strength: Providing Brand partners with exclusive opportunities to showcase their brand in a high-profile event.
Live Broadcast & Streaming: Reach millions via live broadcasts on TV, social media and YouTube.
Influencer & Celebrity Amplification: Leverage the star power of athletes, celebrities and influencers to promote the event for months to millions of their followers.
Brand Integration: Showcase Stand Up To Cancer prominently throughout the promotion and event.
Multiple Generations: Connect philanthropy from Gen Alpha and Gen X through esports.
Engagement & Activation: Enable real-time interaction and donations with supporters during the event and develop organic donor base.
Leadership and Innovation: Create a new model for charitable fundraising and engagement that sets a benchmark for future events.
The Tourney is an extravaganza where nonprofits, advertisers, donors and fans converge for a group of amazing causes in Las Vegas.
With its convenient location, world-class amenities and vibrant atmosphere, Vegas caters to the diverse interests of everyone involved.
HyperX Arena is a cutting-edge gaming venue renowned for its state-of-the-art facilities and immersive gaming experiences.
With premier live event capabilities and multiple broadcast distribution outlets, Hyper X Arena provides the ideal location to play games and livestream.
HyperX Arena's state-of-the-art studio capabilities provide the perfect foundation for broadcasting The Tourney: Madden. Equipped with cutting-edge technology, professional-grade production facilities, and seamless live-streaming capabilities, the arena ensures a high-quality viewing experience.
Hyper X Arena allows for a live audience of 600-700, adding an electric atmosphere to the live event and the broadcast and further revenue streams.
VIP suites and spaces within the location allow high profile guests and donors to enjoy the event with or without the crowd experience.
8 cancer-focused nonprofits represent a wide spectrum of efforts dedicated to advancing healthcare, education, patient support and groundbreaking research.
Each organization is spotlighted share their mission and foster a deep connection with the audience through compelling video packages over the 2 night broadcast.
8 athletes, celebrities and influencers leverage their platforms to raise awareness and support for their chosen causes while having fun.
Their involvement adds organic exposure and excitement, drawing in fans and amplifying the reach and impact of the charitable efforts.
The Tourney's studio show features a dynamic array of hosts and reporters, including top broadcasters, popular influencers and charismatic celebrities.
This experienced team brings energy and insight to the event, guiding viewers through the exciting matches and sharing compelling stories about all of the participating charities and contestants.
PR Release
Public Content Push
Hope Always Foundation's partners with children's hospitals to gift customized tablets filled with educational and inspiring content for pediatric patients in long term health care. Each tablet is meticulously curated with educational, inspirational and entertaining content tailored to enrich the lives of pediatric patients, or Warriors, during their medical journey.
Stand Up To Cancer (SU2C) is a groundbreaking initiative that unites the entertainment industry, the scientific community, and individuals across the globe in the fight against cancer. Since its founding in 2008, SU2C has raised hundreds of millions of dollars to accelerate innovative cancer research, bringing groundbreaking treatments from the lab to patients faster.
Teen Cancer America is a dedicated nonprofit organization committed to improving the lives of teenagers and young adults battling cancer. Founded by rock icons Roger Daltrey and Pete Townshend of The Who, the organization focuses on bridging the gap in the healthcare system by providing specialized cancer treatment and support services tailored to the unique needs of young patients.
Through a vast network of trained Mentor Angels, who are cancer survivors or caregivers, Imerman Angels offers personalized emotional support and understanding, fostering hope and resilience.
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